Competition in the mold industry is the key to improve product competitiveness.
The mold industry has been developing for a long time and is now in the ascendant period.At such a stage, the mold enterprise should adopt how to develop the way, become each big mold enterprise positive thinking problem.
The domestic mold industry is at the low end of the world mould industry, and the situation is related to the low level of technology in the whole industry and the continuous price war.The mold industry wants to develop, must continuously increase research and development fund, increase the science and technology content, the production has the core competitive product.Increase product research and development effort, ability can really change current competition pattern.
Why does the domestic mold industry always fight price war?At present, there are many enterprises engaged in mold production in China, but the scale is relatively small, which is basically small workshop mode. There is no technological content at all.The products of small mould enterprises are basically imitated, resulting in more and more homogenization dies in the middle and low end.Mold enterprises are facing the problem of excess capacity and inventory backlog.In order to continuously improve the sales, the mold enterprises will lower the price of the products.Several die enterprises cut prices, eventually leading to the whole industry in trouble, the profit of enterprises is less and less.When profits are squeezed, companies have no spare cash to spend on product development.
A long-term price war within the industry will affect the entire industry.China's mould companies should improve the technology content of their products, from the current price war to the competition of technology.From the present simple seize market share unprofitable, become common share market common profit.It is believed that after the transformation of the competition mode, the production level of the enterprises can be greatly improved, effectively free from the vicious competition, and the mold industry will be further upgraded.